February 2026 – Present
Founder of Paritsea →
Building my public space for writing and perspectives on people, decision-making, and the systems we live and work within, with responsibility for editorial direction and knowledge structure.
ParitseaProfessional experience
My roles in organisations and the businesses I founded, with the responsibilities, working practices, and learning behind them.
March 2024 – Present
Founder & Executive Director of SE Ocean →
I founded the company as SEOcean around SEO expertise developed through independent and global-brand work, then repositioned the same business as SE Ocean to address broader business problems, strategy, and implementation.
SE Ocean Co., Ltd.
June 2023 – May 2024
SEO Specialist — OLIVER APAC / Unilever Thailand →
SEO responsibility for Unilever’s Thai market through OLIVER’s APAC team, bringing independent and agency experience into work with a global brand and an agency specialising in in-house marketing teams.
OLIVER Agency · Client assignment: Unilever · Thailand
July 2022 – July 2023
SEO Specialist at ANGA Bangkok →
A full-time SEO role in an agency team, with on-page optimisation and WordPress among the skills associated with this period of my professional practice.
ANGA Bangkok
March 2020
Website Optimization for Chewathai →
A freelance engagement to improve website speed and performance for Chewathai, adding a web-performance perspective within the real-estate business context.
Chewathai PLC
June 2019 – December 2019
Marketing Content Specialist at Mintedimages →
Content and SEO strategy in collaboration with creative and graphic design colleagues, with website, social, and podcast measurement and weekly reporting against campaign KPIs.
Mintedimages Co., Ltd.
January 2019 – May 2019
Digital Content Specialist at The Founders Agency →
Creating and publishing social and client website content, using writing, photography, and editing to tell stories, and bringing page-view and engagement data into content decisions.
The Founders Agency
2013 – May 2024
Independent Strategic Marketing Practice →
Independent digital marketing work spanning online trends, content and social strategy, website improvements, and the use of Google Analytics and Search Console to understand behaviour.
Independent practice
Before founding SEOcean
Client work before SEOcean — connecting business needs, SEO and websites →
Hands-on client work delivered through previous employers and agencies, spanning digital platforms, retail, insurance, hospitality, media and business websites. These experiences preceded the founding of SEOcean.
Client work through previous employers and agencies