January 2019 – May 2019 · Digital Content Specialist · Full-time
Digital Content Specialist at The Founders Agency
Creating and publishing social and client website content, using writing, photography, and editing to tell stories, and bringing page-view and engagement data into content decisions.
The Founders Agency
Storytelling in an agency setting
I worked full-time as a Digital Content Specialist at The Founders Agency from January to May 2019. The role covered creating digital content, publishing on social channels, and writing and uploading material to clients' content management systems.
I used writing, photography, and editing tools to tell stories, alongside copy for marketing, advertising, and websites.
Using response data to improve communication
I collected page-view and engagement data to inform marketing improvements and considered trends in previous results when adapting campaigns.
The work involved both creating material that could attract attention and examining what happened after publication. It developed experience across content formats alongside the practice of following audience response.
A foundation for later content and SEO work
This role forms part of the background I carried into my Marketing Content Specialist role at Mintedimages and later SEO work. It contributed to my view that content quality and content discovery need to be considered together.