June 2019 – December 2019 · Marketing Content Specialist · Full-time
Marketing Content Specialist at Mintedimages
Content and SEO strategy in collaboration with creative and graphic design colleagues, with website, social, and podcast measurement and weekly reporting against campaign KPIs.
Mintedimages Co., Ltd.
Content across channels and teams
I worked full-time as a Marketing Content Specialist at Mintedimages Co., Ltd. from June to December 2019. My responsibilities included digital content strategy and building, implementing, and updating SEO strategies.
I also created marketing materials suited to the products being communicated, working closely with creative and graphic design colleagues to coordinate delivery.
Following publication with measurement
I monitored website, social channel, and podcast metrics to inform campaign improvements. Website measures included visits, time on site, and page views per visit.
The role also included identifying suitable KPIs, reporting key campaign measures, and producing weekly progress reports. It brought creative work, coordination, and performance review into a shared process.
What this role developed
This experience broadened how I approached content beyond the published piece itself. It involved the purpose of the content, how colleagues worked together, and how the data could inform the next round of work. Those connections carried into my later SEO and strategy roles.