9–30 November 2021 · Training programme graduate
Data+AI for Marketing Communication in the Next Era
Completed NIDA’s 48-hour programme in data and AI for marketing communication in 2021, before the later widespread adoption of generative AI.
CIC · Graduate School of Communication Arts and Management Innovation, NIDA
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Certificate and supporting document
Open full imageI completed the 48-hour “Data+AI for Marketing Communication in the Next Era” programme on 9–30 November 2021. It was delivered through CIC and NIDA’s Graduate School of Communication Arts and Management Innovation.
Connecting data, AI and marketing communication
This course records my engagement with AI in 2021, through communication and marketing rather than only the later wave of generative AI tools.
NIDA’s programme report places the training within communication-related AI skills development for working adults. The contemporary course announcement discusses audience understanding, customer journeys and data visualization. The certificate establishes my course title, duration and completion period.
An AI foundation in data and communication
The 48-hour course forms a substantial learning experience in my path. Its combination of data, audiences and marketing communication places AI in the context of understanding people and deciding how to communicate with them.
Alongside my later exploration of generative AI, it shows continuity of interest from 2021 and adds a data-analysis perspective to my marketing background. Data becomes useful through the question being asked, the people represented and the decision it will inform.
The certificate records the course, duration and completion period as evidence of this continuing learning.