Google Ads & Google Analytics — Google Office Thailand

On 28 October 2019, I attended Google Ads Fundamental and Google Analytics training at Google Office Thailand. This was part of my digital marketing learning at the time.

Advertising and analytics together

The training covered both Google Ads and Google Analytics, bringing advertising and marketing data into the same learning experience rather than considering only one tool.

At Google Office Thailand

The classroom photograph records a presentation on Micro Moments, with Google Partners branding behind the speaker. The second photograph shows my Guest badge, bearing the name parit ritchai and the date 10/28, which I kept as a record of the visit.

Adding measurement to the marketing perspective

Google Ads and Google Analytics sit at different points in digital work: reaching people through advertising and understanding activity through data. Learning about both broadens the frame from delivering a message to considering what happens around that interaction.

The Micro Moments slide in my classroom photograph also places people’s immediate information needs and decisions in the discussion. It adds context for thinking about marketing from the circumstances of the person being reached.

Attending training at Google’s Thailand office is part of my digital-learning foundation in 2019, adding both tool knowledge and a measurement perspective to my development in this field.